Brussels Initiates Investigation into Fast-Fashion Giant Shein

Learn how Brussels is taking bold action by initiating a groundbreaking investigation against Shein, the controversial fast-fashion giant.

Brussels Tightens Oversight on E-commerce

The European Commission is stepping up its monitoring of online sales platforms, indicating a strong commitment to consumer protection, according to sources familiar with the matter.

Shein Under European Scrutiny

Online fashion giant Shein, based in Singapore with origins in China, is currently under scrutiny. The company is suspected of failing to adhere to European consumer protection regulations, prompting an official investigation. Authorities are concerned about Shein’s inadequate efforts to curb the sale of illegal products that do not meet European standards.

If found in violation, Shein could face fines from national regulators such as France’s Directorate General for Competition, Consumer Affairs and Fraud Control (DGCCRF).

Cooperation and Dialogue: Shein’s Response

Shein has shown a cooperative stance. A company spokesperson stated: “We share the goal of ensuring that European consumers can shop online with peace of mind, and we intend to work closely with the CPC network and the Commission to address any concerns they may have.”

A Context of Increased Surveillance

This investigation is part of a broader context of heightened surveillance of online commerce platforms. Notably, Temu, another Chinese platform, is also being watched by European authorities for similar reasons.

In line with these efforts, the European Commission is expected to announce new measures on Wednesday aimed at enhancing the fight against abuses by online sales platforms, in a comprehensive approach to protect consumers from the controversial practices of digital commerce giants.