CES 2025: Google’s Gemini AI Revolutionizes Television
Google TV acts as a central hub for the smart home, leveraging Gemini artificial intelligence to enable natural, smooth, and versatile interactions with your television.
CES 2025: A Showcase of Technological Innovation
The CES 2025 in Las Vegas has proven once again to be a pivotal stage for technological evolution, with Google TV taking center stage among key innovations.
The highlight was the unveiling of the Gemini AI assistant, set to transform our interaction with smart TVs.
An Assistant That Simplifies Life
A Google spokesperson stated that Gemini aims to enhance daily life by facilitating more natural and seamless interactions with devices. This AI assistant promises to move beyond the traditional “Hey, Google” command, allowing direct conversation with the TV without repetitive commands.
Exciting Features on the Horizon
Already integrated into our smartphones and emails, Gemini is set to redefine the Google TV experience. Users could, for example, ask, “What movies should I watch this weekend?” Instead of just displaying a list, the TV will offer trailers, highlight favorites, and provide additional controls without the need for precise phrasing.
Google TV: More Than Just a Television
Gemini will enable Google TV to act as a central command for home automation, controlling lights, thermostats, and security cameras. This multifunctional capability positions the TV as an essential component of modern homes, where adjusting room brightness takes just seconds with simple voice commands.
The new era of Google TV offers personalized features that can be “tailored to individual preferences and daily needs”, such as weather updates, news, or daily schedules, transforming it into a comprehensive home information hub. Ready for a real conversation with your TV?
Risks to Freedom of Choice
The integration of AI in TVs, like Gemini, while enhancing user experience and intuitiveness, also presents significant challenges in terms of diversity, ethics, and user control. There is a risk of limiting discovery by promoting similar or sponsored content, potentially infringing on personal data, and homogenizing cultural content to suit commercial or ideological interests.
TV manufacturers must ensure transparency and respect for user preferences to prevent these systems from curtailing freedom of choice. A hybrid approach, blending AI suggestions with manual selections, might be the ideal solution.