5 Brands Excelling in the World of Snapchat Advertising
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Snapchat advertising - Illustrations.
Snapchat has become an essential marketing platform for many businesses. With its engaging and interactive features, it’s no surprise that brands are investing more resources into this app. In this article, we’ll explore five brands that have successfully harnessed the power of Snapchat advertising to increase brand awareness, engage with their audience, and ultimately drive sales.
1. Sour Patch Kids: Embracing Humor and Pranks
The popular candy brand Sour Patch Kids took to Snapchat as a way to reach its young target audience. By creating a series of humorous Snapchat stories featuring pranks, they quickly gained traction and followers. This was an excellent example of how understanding your audience and creating content tailored specifically for them can lead to success on Snapchat.
The Sour Patch Kids Takeover
In 2015, the brand launched its first-ever Snapchat campaign, where they partnered with social media stars and influencers to create unique, funny, and prank-filled content. It resulted in massive growth for the brand’s following on Snapchat, and even led to some of the influencers becoming the faces of the brand’s campaigns across other channels.
2. Featsocks.com: Leveraging Influencer Partnerships
Featsocks.com, a custom sock company, found success through partnering with various influencers and celebrities to promote their products via Snapchat. The brand utilized influencers who had a strong presence on the platform, allowing them to tap into an already established and engaged user base.
Collaborating with Celebrities
One notable collaboration was with reality TV star Kylie Jenner, who designed her own line of socks and promoted them through her Snapchat account. By partnering with Kylie and other influencers, Featsocks.com was able to reach new audiences and drive sales through the platform.
3. Taco Bell: Engaging Audiences with Creative Lenses
Fast-food giant Taco Bell has long been a staple on Snapchat, using innovative and engaging content to connect with their audience. One of their most successful campaigns involved the use of Snapchat’s lenses feature, which allows users to overlay graphics onto their snaps.
Cinco de Mayo Fiesta
In 2016, Taco Bell created a custom lens for Cinco de Mayo that turned users’ heads into tacos, complete with music and confetti. This fun and interactive campaign not only generated buzz and increased brand awareness but also broke records – the lens received over 224 million views in one day, making it the most viewed Snapchat lens at the time.
4. Gatorade: Connecting with Sports Fans
Sports drink brand Gatorade is no stranger to creating exciting and engaging marketing campaigns, and they’ve successfully translated this approach to Snapchat advertising. With their target audience being predominantly young sports fans, Snapchat has proven to be an ideal platform to connect with them.
Super Bowl Dunk Filter
One notable Gatorade campaign on Snapchat was the Super Bowl Dunk filter. The brand created a sponsored lens that allowed users to virtually “dunk” themselves in a tub of Gatorade, emulating the tradition of pouring sports drinks over the winning coach’s head. The creative and interactive lens garnered more than 165 million impressions during the Super Bowl weekend, making it a massive success for the brand.
5. Grubhub: Driving Sales with Exclusive Offers
Food delivery service Grubhub used Snapchat to connect with its audience by offering exclusive deals and promotions. They created a campaign called “SnapHunt,” which was essentially a scavenger hunt on Snapchat where users had to find promo codes hidden within Grubhub’s snaps.
Increasing Engagement and Sales
This innovative approach not only got users engaged with the brand, but it also drove sales as customers were eager to take advantage of the exclusive offers. By creating content that incentivized users to participate and interact, Grubhub was able to boost both engagement and revenue through their Snapchat advertising efforts.
In conclusion, these five brands have demonstrated how creative and strategic use of Snapchat advertising can lead to significant success. From using humor and pranks to partnering with influencers and celebrities, these companies have been able to achieve impressive results by leveraging the unique features of Snapchat to connect and engage with their target audiences.
- 1. Sour Patch Kids: Embracing Humor and Pranks
- The Sour Patch Kids Takeover
- 2. Featsocks.com: Leveraging Influencer Partnerships
- Collaborating with Celebrities
- 3. Taco Bell: Engaging Audiences with Creative Lenses
- Cinco de Mayo Fiesta
- 4. Gatorade: Connecting with Sports Fans
- Super Bowl Dunk Filter
- 5. Grubhub: Driving Sales with Exclusive Offers
- Increasing Engagement and Sales