Amazon Reveals the UK’s Top Questions Asked to Alexa in 2024

From football to fine dining, and even Taylor Swift, many popular topics were anticipated, though a few were surprisingly unexpected. What other subjects do you think were surprising?

Virtual Assistants: The New Normal

In numerous British homes, virtual assistants like Alexa are now a daily support, aiding with everything from weather forecasts to football scores.

From Routine to Unexpected Questions

For 2024, Amazon, Alexa’s parent company, revealed the most common inquiries it receives. These range from usual questions like “what is the value of bitcoin?“, “what is the Earth’s population?“, or “what does AI mean?” to more quirky ones like “how long does it take to cook a sausage?“, “who was Henry VIII married to?“, or “how tall is Tom Cruise?“.

Cuisine, Celebrities, and Football Take the Lead

In the kitchen, Alexa turns into a virtual sous-chef, helping with recipes for pancakes, Yorkshire pudding, or banana bread. In the realm of celebrities, David Attenborough and Paul McCartney are as scrutinized as Tom Cruise. As for world leaders, queries about the age of King Charles III, the height of former Prime Minister Rishi Sunak, and the wealth of potential future U.S. President Donald Trump were among the most asked.

Henry VIII surpassed all other search topics, alive or deceased. However, another big name in inquiries is the American superstar Taylor Swift, even outpacing Elon Musk, the world’s richest man.

Music and Sports Lead the Way

In music, Swift is the most streamed artist on Alexa, ahead of Eminem, Ed Sheeran, Adele, and Beyoncé. In sports, football dominates, especially during the European Championship in summer, frequently prompting the question: “Alexa, is it coming home?“.