OPPO Ads Connect 2025: Revolutionizing Marketing in Southeast Asia

OPPO Ads is advancing its global expansion with "Device+", an innovative marketing solution launched in Singapore, marking a strategic shift to attract advertisers and partners across Southeast Asia.

A fresh wind is sweeping through Southeast Asia’s marketing solutions sector. The OPPO Ads Connect 2025 event, held on February 20 in Singapore, marked a significant milestone in the strategic deployment of **OPPO Ads** internationally. The Find X8 series saw sales doubling those of its predecessor. Meanwhile, OPPO’s international shipments continue to grow, cementing its leadership in Southeast Asia by 2024. These achievements underscore OPPO’s robust market presence and regional influence.

## OPPO Ads: An Ambitious Strategy

During this pivotal event, OPPO Ads showcased its achievements, capabilities, and innovative market approach. The dynamic introduction of its new marketing solution, *“Device+”*, highlighted its journey towards advertising innovation. The event attracted marketing experts, service providers, and industry professionals, creating an ideal environment for sharing experiences and discovering new business growth opportunities. Tim Chen, the head of overseas sales and operations, Kevin Wu, the product director, and Gavin Zou, the asset management director at OPPO Ads, shared their insights on the future development of OPPO Ads.

## Device+: Innovation and Efficiency

The major innovation was the introduction of the *“Device+”* marketing solution by Gavin Zou, which can reach 24 million new device users in Southeast Asia. Leveraging OPPO’s robust mobile internet ecosystem, this solution offers advertisers a comprehensive user management service that includes user acquisition, activity enhancement, and conversion, among other features. This exclusive marketing method allows for efficient management of users at different lifecycle stages.

*Image for illustration. OPPO Ads – Marketing Solution*

## Growth Prospects for OPPO Ads

At the roundtable, representatives from renowned companies like Agoda, AIDC, DTI, and AppsFlyer shared their perspectives on industry trends and the marketing needs of Southeast Asia. Through these discussions, OPPO Ads highlighted its exceptional capabilities, commercial marketing solutions, and support for advertisers. The company is keen on continuously enhancing its business capabilities while exploring new cooperative opportunities with ecosystem partners. Collaborating for long-term success appears to be OPPO Ads’ motto, aiming for ongoing growth and prosperity in the sector.