Smartphone Makers Bet on IoT: Unveiling realme’s 2025 Roadmap
Realme is unveiling an ambitious strategy to compete with industry giants by making the connected ecosystem more accessible through affordable, high-quality earphones and watches.
Smartphone Makers Go Big on IoT
Realme, a rising star in the global mobile market, has made a strategic move to dive deep into the Internet of Things & Wearable sector. This major strategic direction is one adopted by leading smartphone giants like Apple, Xiaomi, and Samsung to enhance user experience value.
Expanding the Ecosystem: A Business Imperative
Realme’s position is clear, as reflected in its 2025 roadmap. The company aims to offer quality products at attractive prices, catering to the demands of a younger generation. By broadening its range of connected products, Realme hopes to deepen customer attachment and boost loyalty. Establishing a wide array of touchpoints through wireless earbuds, smartwatches, and other everyday items is central to this initiative.
Major Innovations on the Horizon
Realme is gearing up for a significant push in the wireless earbuds market with a detailed lineup catering to all budgets. Upcoming technologies include spatial audio, enhanced noise reduction, and premium designs. Additionally, Realme is not overlooking the smartwatch segment, targeting users who need reliable health and fitness tracking.
In 2025, Realme will launch entry-level earbuds (T200 at €29.99) and bolster its high-end offerings with the new Air series (enhanced ANC, spatial audio, premium design). The brand will also introduce OWS earbuds for more comfortable wear, combining affordability, sound performance, and innovation.
By the end of 2025, Realme plans to launch a smartwatch focused on essentials: health and activity tracking, long battery life, and seamless integration with its smartphones. The goal is to offer a practical and accessible model, devoid of unnecessary features, meeting the daily needs of users, especially in emerging markets.
A Vision Aligned with the Market
In an environment where interaction with smartphones is becoming more complex, “increasing user ‘stickiness'” is a necessity for Realme. This concept suggests that an increase in connected devices tends to boost user retention and ARPU (Average Revenue Per User). With this vision, Realme is preparing for the advent of its new ecosystem in 2025, aiming to make technology accessible to a broader audience.