Siri’s AI Revolution Set to Launch This Spring: What to Expect

Tech
By James Carter,  published 7 September 2025 at 9h03, updated on 7 September 2025 at 9h03.
Tech

Apple is set to unveil a major artificial intelligence upgrade for Siri this spring, marking a significant step forward in the digital assistant’s capabilities and signaling the tech giant’s growing investment in advanced AI technology.

TL;DR

  • Apple to upgrade Siri with new AI search engine.
  • Collaboration with Google powers the technology behind it.
  • Siri to gain multimodal capabilities and advanced summaries.

    • A Strategic Leap Forward for Apple’s AI Ambitions

    For years, Apple lagged behind its rivals in the fast-evolving world of artificial intelligence. Now, the tide appears to be turning. Recent reports from Bloomberg, via seasoned journalist Mark Gurman, reveal that the Cupertino-based giant is poised to unveil a sophisticated AI-powered search engine—internally codenamed World Knowledge Answers—within its voice assistant, Siri. This bold move marks a significant chapter in Apple’s ongoing efforts to catch up with sector leaders such as OpenAI and emerging challengers like Pexplexity.

    A Surprising Alliance: Apple and Google Join Forces

    What stands out, perhaps even more than the innovation itself, is the unlikely partnership at its core. The underlying model propelling this new answer engine? None other than a cutting-edge AI system developed by Google. Insiders suggest that both tech giants have reached an agreement allowing Apple to experiment with and test this Google-designed technology—a striking example of cooperation between two longtime competitors.

    This collaboration builds on a longstanding financial relationship: each year, Google reportedly pays billions—most recently valued at approximately $20 billion—to secure its search engine as the default option on iPhones. With U.S. authorities having greenlit the continuation of this lucrative deal, it seems only logical for Apple and Google to extend their partnership into the future of AI-driven search.

    The Promise of a Multimodal Siri

    Apple’s ambitions reach well beyond incremental upgrades. According to sources, the new “answer engine” aims to transform Siri into a truly multimodal assistant. That means leveraging:

  • Textual data for precise answers;
  • Images and videos for richer context;
  • Local points of interest for personalized responses.

    • If realized, this evolution would bring Siri closer to capabilities set by tools like ChatGPT, Google’s own AI Overviews, and other next-generation digital assistants.

    Advanced synthesis and automatic summarization technologies are also expected to play a key role in refining user results. There’s talk of extending these enhancements into Safari and Spotlight, though users might need patience before those features become available.

    Catching Up with Rivals in a Race for Relevance

    As mobile AI surges ahead—thanks largely to sustained innovation by competitors like Google—Apple faces mounting pressure not just to keep pace but to redefine user expectations altogether. For those who’ve long awaited substantive improvements in Siri’s intelligence, the coming months could finally deliver genuine change under the hood. One thing seems clear: in today’s high-stakes race for AI supremacy, Apple can no longer afford to watch from the sidelines.