Carrefour Launches ChatGPT Shopping Basket Feature for Customers

Carrefour has taken a significant step in digital retail by integrating ChatGPT into its shopping experience, enabling customers to conveniently fill their carts using conversational artificial intelligence. This move highlights the retailer’s commitment to technological innovation in e-commerce.

Pioneering AI Integration in Food Retail

In a bold step reflecting its ongoing digital transformation, Carrefour has become the first major European supermarket chain to enable customers to create shopping baskets through the generative AI platform ChatGPT, developed by OpenAI. Against a backdrop of fierce competition within the French grocery sector, the retailer aims to stand out by offering this cutting-edge experience to consumers increasingly accustomed to digital solutions.

A New Shopping Journey with Generative AI

Shoppers can now access the Carrefour application inside ChatGPT, where conversational features let them generate recipe ideas, check product availability in-store, and select preferred delivery methods. According to Emmanuel Grenier, who oversees e-commerce for the group, this initiative is expected to reach up to 26 million French ChatGPT users and provide them with a more streamlined and tailored journey. Yet some limitations persist: while basket creation is integrated into the chatbot interface, payment must still be completed on the official Carrefour.fr site, following OpenAI‘s removal of transaction capabilities from ChatGPT.

A Pillar of Carrefour’s Digital Ambitions

The move towards artificial intelligence is far from superficial for Carrefour. As outlined by CEO Alexandre Bompard in the company’s strategic plan, AI integration is central to ambitions of boosting French market share from 22% to 25% by 2030. Previous experiments laid the groundwork: last year saw the introduction of Hopla, a proprietary chatbot powered by ChatGPT technology. Looking ahead, a significant partnership with Google will bring Gemini, Google’s latest generative AI tool, into Carrefour’s customer experience starting in early 2026.

The Normalization of AI in Online Shopping Habits

These developments echo broader consumer trends. A recent Odoxa survey for Fevad reveals that nearly one-third of French “cyber-shoppers” already rely on artificial intelligence when making purchases online. To remain at the forefront, Carrefour is rapidly expanding points of interaction between customers and smart solutions. Several factors explain this acceleration:

• Conversational agents across multiple platforms;
• Diversification of personalized shopping journeys;
• Technological partnerships, notably with Google Gemini.

By embedding AI ever deeper into daily routines, retailers like Carrefour intend not only to follow but also shape how digitalization transforms food retail—placing intelligent tools at the heart of tomorrow’s customer experience.