Apple and Cetelem Forge New Era of Financing in France

Through a strategic partnership with BNP Paribas Personal Finance, Apple provides innovative and flexible financing solutions that combine multiple options into a single transaction.

A New Era of Financing for Apple Customers in France

In a significant development for financing in France, BNP Paribas Personal Finance, through its Cetelem brand, has become the preferred financing partner for Apple customers, marking a collaboration between two industry leaders.

Revolutionary Financing Technology

Cetelem introduces “line level financing,” an innovative technology that allows for the integration of multiple financing solutions into a single basket. This approach enables finer management of financing options, tailoring conditions like interest rates and terms to specific needs, and even includes trade-ins for used devices, ensuring a seamless and secure user experience.

Unmatched Flexibility for Purchasing Apple Products

Apple product purchasers will experience unprecedented flexibility, combining various financing options for multiple products in a single transaction. This setup offers easy and flexible monthly payments, covering the entire range of Apple products including iPhones, Macs, iPads, Apple Watches, Apple Vision Pro, and even selected accessories.

Trends in Financing

In France, financing an iPhone can be done through Apple (in partnership with Cetelem), carriers like Bouygues, Orange, SFR with installment payments, or retailers such as Fnac and Boulanger offering Sofinco credit or split payments. Additionally, BNPL solutions from platforms like Amazon provide interest-free options. With the rising popularity of BNPL among the youth, subscription models (Device-as-a-Service), and Apple’s fintech partnerships, more flexible solutions are becoming available.