Google Acquires Eye-Tracking Firm: A Hint at Google Glasses Revival?

Google has recently acquired a company focusing on eye-tracking technology, hinting at a possible revival of the revolutionary Google Glass, previously shelved by the tech giant.

Google Sets Sights on Smart Glasses Comeback

After an initial setback with Google Glass, Google is poised to re-enter the smart glasses market, indicated by ongoing talks to acquire AdHawk Microsystems, a Canadian startup specializing in eye-tracking technology.

AdHawk Microsystems: A Pioneer in Eye-Tracking Technology

Founded in 2017, AdHawk Microsystems develops chips, hardware, and software for eye-tracking in devices like smart glasses and headsets. The startup has attracted interest from major companies such as Samsung, Intel, HP, Sony, and Ray-Ban, currently collaborating with Meta on the Meta Ray-Ban smart glasses.

Towards Google’s Android XR Glasses

Google discontinued its enterprise version of Google Glass in 2023 but continued to explore the future of smart eyewear. In February the same year, Google announced a collaboration with Samsung and Qualcomm to develop an XR platform and new glasses. This partnership culminated in the unveiling of Project Moohan in December 2024.

Samsung is producing the Moohan headset with Qualcomm chips, running on the new Android XR operating system. There are also rumors of Samsung developing its own smart glasses using similar technology.

When Will Google Glass Return?

For now, Google is partnering with companies like HTC Vive, likely to field-test Android XR. While Google has hinted at Project Astra glasses, no official announcement has been made regarding a new pair of glasses.

If the AdHawk deal proceeds, it could mark a significant step towards Google’s resurgence in the smart glasses market with a proprietary model. Meanwhile, we get a glimpse of Google’s strategy through Android XR on other devices and Gemini Live.