Google Transforms Search Experience with AI-Powered Automated Phone Calls

Tech
By 24matins.uk,  published 17 July 2025 at 11h04, updated on 17 July 2025 at 11h05.
Tech

Google is transforming the search experience by introducing AI-powered phone calls. This new feature allows users to delegate certain information requests directly to artificial intelligence, enabling automated calls to businesses and service providers on their behalf.

Tl;dr

  • Google integrates advanced AI features for select subscribers.
  • Gemini 2.5 Pro excels at complex reasoning and tasks.
  • AI now handles calls and personalized queries autonomously.

In recent months, Google has been steadily recasting its iconic search engine, aiming well beyond mere information retrieval. The company’s latest announcement introduces a series of features rooted in artificial intelligence, signaling an unmistakable pivot: the familiar search bar is quietly giving way to a proactive, near-assistant service. For now, these capabilities are reserved for users with AI Pro and Ultra subscriptions, yet the underlying ambition is hard to miss — redefining everyday digital habits by empowering the search tool to act, not just answer.

From July 16th, American users opting into the AI Mode can activate the all-new Gemini 2.5 Pro. Available through a dedicated AI dropdown menu, this model stands out for its advanced skills in reasoning, coding, and tackling mathematical problems—domains that until recently felt out of reach for mainstream search engines. Alongside it arrives another notable upgrade: Deep Search. Rather than executing a single query, it sifts through hundreds behind the scenes before delivering a concise, thoroughly sourced summary.

For those immersed in complex projects—be it navigating real estate decisions or delving into intricate academic work—these tools offer genuine value. And yet, for everyday users, the classic model remains in place by default, preserving a sense of continuity amid sweeping change.

An Agentic Revolution: When AI Makes the Call

Perhaps most striking among these new capabilities is the ability for Google’s AI to make phone calls on users’ behalf. Here’s how it unfolds: when searching for something like « dog groomers near me », a prompt titled « Laisser l’IA vérifier la disponibilité » may appear. If selected, the virtual assistant contacts local businesses directly, gathering availability and pricing information before presenting a neatly summarized report—without any user needing to dial in themselves.

This innovative feature is gradually rolling out across the United States. Importantly, businesses retain oversight via their enterprise profiles.

A Renewed Landscape and Emerging Perspectives

Ultimately, what emerges is an ever-more personalized and action-oriented experience within Google Search. Where once there was only static text response, today’s evolution means that tasks—like contacting third parties or synthesizing documents—are becoming automated realities for premium subscribers.

To clarify what sets this new generation apart:

  • Automated task completion by AI.
  • User-contextual personalization.
  • A future promise of wider access beyond subscriptions.

One can’t help but feel that such changes fundamentally reshape the digital landscape. While critics warn of drifting towards « surdépendance à l’automatisation », there’s no denying the intrigue: a search engine that not only responds—but acts.