Innovation and AI: Samsung Takes the Lead at CES25
Explore Samsung's innovations at CES 2025, featuring smart home technologies, AI, groundbreaking screens, and sustainability efforts—all aimed at transforming daily life through bold technological advancements.
Samsung: Toward a Technological Revolution
At CES 2025, the Korean giant Samsung has left an indelible mark with its pioneering vision of the connected home and next-generation displays.
Mastering Domestic Comfort
With its innovative SmartThings platform, enhanced by artificial intelligence, Samsung has deeply integrated technology into our homes. This tool allows for smart management of energy, security, and comfort, tailoring functions to user habits. Additionally, the Vision AI technology in TVs introduces groundbreaking features like “Click to Search” for quick information retrieval, “Live Translate” for real-time translation, and “Generative Wallpaper” for creating custom backgrounds.
The Undeniable Impact of Samsung Technologies
Their technological advances are evident in key figures shared at the event. For instance, 3,000 artworks are now available on the Samsung Art Store, accessed via an expanded range of TVs. Furthermore, Samsung ensures 7 years of software updates for devices using One UI. A major innovation includes the integration of a 9-inch “AI Home” screen in the new connected refrigerators.
Innovations Serving Everyone
Samsung continues to lead innovation with lifestyle displays and products such as the new Neo QLED 8K TVs, The Frame Pro, the MICRO LED Beauty Mirror, and The Premiere 5 projector, which redefines the home cinema experience.
Beyond domestic boundaries, the SmartThings Pro platform enables Samsung to explore new avenues in diverse sectors such as commercial spaces, hotels, schools, automotive, and maritime navigation.
Finally, Samsung is committed to sustainability and accessibility, employing eco-friendly materials, optimizing energy use in connected devices, and developing new features for people with disabilities. These commitments position Samsung as a pioneer not only in connectivity and artificial intelligence but also in promoting environmental and social issues.
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