In the world of online advertising, LinkedIn has emerged as a powerful platform for businesses to find their target audience, create brand awareness, and generate leads. In this article, we will explore ten real cases of successful LinkedIn ads that have helped companies reach new heights. These examples showcase the potential of LinkedIn advertising and provide valuable insights for marketers looking to leverage this platform.
1. Adobe Spark: Mastering Video Advertisements
Adobe Spark is an online graphic design app that empowers users to create stunning visuals in minutes. To promote its video capabilities, the company launched a series of LinkedIn video ads featuring eye-catching animations and showcasing user-generated content. This campaign demonstrated the power of Adobe Spark and helped drive a significant increase in both ad recall and engagement rates.
2. CBRE: Capitalizing on Sponsored Content
Commercial real estate services firm CBRE turned to LinkedIn sponsored content to share insightful industry reports, news articles, and research papers with its target audience. With the help of compelling headlines and visually appealing images, CBRE’s LinkedIn ads attracted high-quality leads and boosted engagement among professionals interested in commercial real estate.
3. Xactly: Boosting Webinar Registrations
Cloud-based sales performance management software provider Xactly sought to attract more registrants for its upcoming webinars. By leveraging LinkedIn’s lead generation forms feature, the company was able to run highly targeted ads and capture quality leads directly within the LinkedIn platform. As a result, Xactly saw a substantial increase in webinar registrations and improved ROI on its advertising spend.
4. Marketo: Tapping into Carousel Ads
Marketing automation platform Marketo adopted LinkedIn carousel ads to share thought leadership content and showcase its latest eBooks. By using this interactive ad format, Marketo was able to entice users to swipe through multiple images and click on various calls-to-action. This campaign led to higher conversion rates and an increased number of eBook downloads.
5. Grammarly: Enhancing Brand Awareness
Grammar and spell-checking tool Grammarly utilized LinkedIn sponsored content to raise brand awareness among professionals seeking to improve their writing skills. By sharing helpful tips, tricks, and articles, Grammarly captured the attention of its target audience and fostered a positive association with its brand. This strategy has contributed to the company’s continued growth and success.
6. HubSpot: Driving Event Registrations
Inbound marketing software provider HubSpot leveraged LinkedIn advertising to promote its annual inbound conference. Through the use of compelling visuals, targeted messaging, and strategic audience segmentation, HubSpot successfully drove event registrations and increased overall attendance for its flagship conference.
7. Mailchimp: Encouraging Free Trial Sign-ups
Email marketing service Mailchimp used LinkedIn ads to encourage sign-ups for its free trial offering. By targeting small business owners and showcasing the benefits of its platform, Mailchimp was able to generate high-quality leads and increase the number of trial users who ultimately converted to paying customers.
8. Salesforce: Promoting Thought Leadership Content
Customer relationship management (CRM) platform Salesforce focused on promoting its thought leadership content through LinkedIn sponsored content. By sharing valuable insights and resources, Salesforce was able to position itself as a trusted authority in the CRM space and attract high-quality leads interested in its solutions.
9. Slack: Increasing Organic Engagement
Team collaboration tool Slack concentrated on sharing engaging content, such as tips for remote work and productivity hacks, through LinkedIn sponsored content. This approach not only garnered high levels of engagement but also helped increase organic reach by encouraging users to share Slack’s content with their own networks.
10. Tableau: Showcasing Customer Success Stories
Data visualization software company Tableau used LinkedIn ads to highlight customer success stories and demonstrate the value of its product. By showcasing how real businesses benefited from using Tableau, the company was able to generate interest among potential customers and drive new sales opportunities.
In conclusion, these ten examples illustrate the wide range of possibilities offered by LinkedIn advertising. From video ads to sponsored content, carousel ads to lead generation forms, there is an ad format suited to every business objective. By learning from these successful campaigns and incorporating best practices into your own LinkedIn marketing strategy, you can unlock the full potential of this powerful platform to grow your brand and achieve your goals.
- 1. Adobe Spark: Mastering Video Advertisements
- 2. CBRE: Capitalizing on Sponsored Content
- 3. Xactly: Boosting Webinar Registrations
- 4. Marketo: Tapping into Carousel Ads
- 5. Grammarly: Enhancing Brand Awareness
- 6. HubSpot: Driving Event Registrations
- 7. Mailchimp: Encouraging Free Trial Sign-ups
- 8. Salesforce: Promoting Thought Leadership Content
- 9. Slack: Increasing Organic Engagement
- 10. Tableau: Showcasing Customer Success Stories