Mastering Twitter Promotions: 10 Success Stories

Twitter promotions - Illustrations.
In the world of social media marketing, businesses are constantly seeking unique and effective ways to engage with their audience. One platform that has proven to be a powerful tool for reaching potential customers is Twitter. In this article, we will explore 10 case studies of successful Twitter promotions executed by companies who have managed to capture their audience’s attention and achieve significant results.
1. Engaging with Followers through Contests
Doritos #DoritosRoulette Challenge
Back in 2015, Doritos launched a Twitter promotion called the #DoritosRoulette challenge. The brand encouraged its followers to post videos of themselves eating a spicy chip from the Roulette pack for a chance to win prizes. This campaign generated a lot of buzz on Twitter and resulted in a massive increase in engagement and sales for the company.
Starbucks #RedCupContest
During the holiday season, Starbucks hosts an annual contest called the #RedCupContest, where customers can share photos of their festive red cups on Twitter for a chance to win gift cards. This promotion helps to increase brand awareness while simultaneously building a sense of community among Starbucks fans on Twitter.
2. Leveraging Influencers to Boost Brand Visibility
Mercedes-Benz #MBFW Collaboration
For Mercedes-Benz Fashion Week, the car manufacturer partnered with fashion influencers to showcase both the event and their vehicles. By collaborating with popular personalities on Twitter, the company was able to generate excitement around their brand and reach a new audience interested in both fashion and automobiles.
Nike Women’s Campaign with Serena Williams
Nike Women’s partnered with tennis superstar Serena Williams to promote the brand’s line of athletic wear. By having an influential figure like Williams share posts on Twitter, Nike was able to reach a much larger audience and ultimately increase sales of their products.
3. Utilizing Twitter Polls for Market Research
Ben & Jerry’s Flavor Battle
Ice cream giants Ben & Jerry’s used Twitter polls to engage with their fanbase and gain valuable insights into consumer preferences. The company held a “flavor battle”, where users could vote on their favorite ice cream flavor, with the winning flavor being brought back or featured prominently in stores. This promotion allowed Ben & Jerry’s to not only create buzz around their products but also gather important data about customer tastes and preferences.
Pizza Hut UK’s #PizzaHutPolls
Pizza Hut UK utilized Twitter polls as a means of interacting with their customers and collecting feedback on potential new menu items. The company would post fun and engaging questions, such as “Which pizza topping is best: pineapple or anchovies?” The results of these polls provided Pizza Hut with valuable information on customer preferences while also serving as a form of social media entertainment.
4. Real-Time Engagement during Live Events
Oreo’s Super Bowl Blackout Tweet
Perhaps one of the most famous examples of real-time Twitter marketing, Oreo capitalized on the unexpected power outage during the 2013 Super Bowl by quickly tweeting an image with the caption “You can still dunk in the dark.” This timely and creative response generated a lot of attention on Twitter and showcased the importance of brands staying alert and engaged during live events.
Arby’s Tweet to Pharrell Williams at the Grammys
During the 2014 Grammy Awards, Pharrell Williams wore a hat that closely resembled the Arby’s logo. The fast-food chain capitalized on this by tweeting at him, “Hey @Pharrell, can we have our hat back?” This tweet generated thousands of retweets and likes, as well as widespread media coverage, highlighting the power of real-time engagement on Twitter.
5. Creative Hashtag Campaigns
Coca-Cola #ShareACoke
In an effort to make their products more personal and shareable, Coca-Cola launched the #ShareACoke campaign where the company printed individual names on their cans and bottles. Users were encouraged to find their names and share pictures on Twitter with the designated hashtag. This innovative promotion increased brand engagement and sales by connecting directly with consumers on a personal level.
Taco Bell #OnlyInTheApp
When Taco Bell released its mobile ordering app, they promoted it on Twitter using the hashtag #OnlyInTheApp. They shared exclusive offers and deals that could only be accessed through the app, incentivizing users to download and engage with their new platform. As a result, Taco Bell saw a significant increase in app downloads and usage, proving the power of Twitter promotions when done right.
In conclusion, these case studies demonstrate how companies can harness the power of Twitter promotions to create buzz around their products, engage with their audience, and ultimately drive sales. By utilizing creative strategies such as contests, influencer collaborations, polls, real-time engagement, and hashtag campaigns, businesses can expand their reach and secure lasting connections with their target market on Twitter.
- 1. Engaging with Followers through Contests
- Doritos #DoritosRoulette Challenge
- Starbucks #RedCupContest
- 2. Leveraging Influencers to Boost Brand Visibility
- Mercedes-Benz #MBFW Collaboration
- Nike Women’s Campaign with Serena Williams
- 3. Utilizing Twitter Polls for Market Research
- Ben & Jerry’s Flavor Battle
- Pizza Hut UK’s #PizzaHutPolls
- 4. Real-Time Engagement during Live Events
- Oreo’s Super Bowl Blackout Tweet
- Arby’s Tweet to Pharrell Williams at the Grammys
- 5. Creative Hashtag Campaigns
- Coca-Cola #ShareACoke
- Taco Bell #OnlyInTheApp