OPPO at MWC 2025: Mobile AI Takes a New Turn
At MWC2025, OPPO introduced a more advanced mobile AI, featuring Google Gemini and innovative features, aiming to bring generative AI to over 100 million users by the end of 2025.
OPPO and AI: Major Showcases at MWC2025
In the thriving landscape of artificial intelligence, telecommunications company OPPO stands out as a leader. During the “OPPO AI Tech Summit” at “MWC2025”, the company unveiled a renewed and strengthened AI strategy to deliver top-tier mobile AI experiences.
Technical Complexity: A Major Challenge
AI performance is closely tied to highly technical elements. In close partnership with Google, OPPO continuously evolves in terms of features and AI integration security. They are paving the way for an increased integration of Google’s AI experiences into their smartphones, soon allowing Google Gemini to enhance its native applications.
These new capabilities will complement the existing support of Gemini 1.5 Pro and Gemini 1.5 Flash on OPPO AI phones, unlocking unprecedented levels of performance and responsiveness. Both companies are collaborating closely to soon bring the latest Gemini 2.0 version to the brand’s phones.
New Features for an Optimal User Experience
OPPO also introduced new AI features such as “AI Call Translator” and “AI VoiceScribe”, aimed at enhancing product usability. OPPO sets itself apart with its user-centric thinking, a philosophy encapsulated by Billy Zhang, president of marketing, sales, and overseas services at OPPO: “In AI, user experience is everything.”
The Ambition for Pervasive Daily AI
With its innovations, the company aims to make AI indispensable in users’ everyday lives. Its goal is to bring generative AI features to about 100 million users by the end of 2025. Behind the three pillars (AI productivity, AI creativity, and AI imaging) lies a comprehensive AI R&D strategy covering the entire AI ecosystem, from chips and devices to the cloud.
The icing on the cake, legendary soccer player David Villa has tested OPPO AI, showcasing the technology’s diverse applications in both everyday and professional life. Thus, through constant evolution and collaboration with giants like Google, OPPO continues to position itself as a true pioneer in the field of mobile AI.