Samsung’s Upcoming VR Headset Priced Around $2,000—Set to Undercut Apple Vision Pro

Tech
By 24matins.uk,  published 27 August 2025 at 19h59, updated on 27 August 2025 at 19h59.
Tech

Samsung is preparing to launch its upcoming VR headset, expected to be priced around $2,000. This anticipated cost places it below the Apple Vision Pro, signaling Samsung’s intent to compete in the high-end virtual reality market.

Tl;dr

  • Samsung’s Project Moohan headset launches October 13 in Korea.
  • Price targets Apple, but far above Meta Quest range.
  • Fierce competition and limited units question Samsung’s XR strategy.

    • A Pricey New Challenger Emerges

    As the mixed reality market heats up, Samsung‘s ambitions are coming into sharper focus. Details have recently surfaced regarding its secretive Project Moohan headset. According to revelations from Korean outlet Newsworks, the device is slated for release in South Korea on October 13, with a dedicated « Unpacked » event reportedly scheduled for late September in Seoul. It seems the company is keen to make a splash—but at what cost?

    The price point is particularly striking. Industry leaks suggest a launch range between 1,500 and 2,500 euros—a figure lower than the Apple Vision Pro, currently listed at 3,990 euros, but still daunting for most consumers. For many, such pricing leaves the promise of next-generation XR firmly out of reach.

    The Realities of XR Competition

    In this fiercely contested sector, it’s hard not to draw comparisons with more established rivals. The Meta Quest 3, currently a market leader, retails for just $499, while its sibling—the Quest 3S—drops even further to $299. The much-anticipated « Deckard » headset from Valve, expected later this year, is rumored to combine hybrid VR with traditional gaming for around $1,200.

    Given these figures, it’s clear that if Samsung‘s main target is matching the experience of the Apple Vision Pro, their pricing could make sense strategically. However, if the aim is broader adoption among general users, this premium positioning looks far less convincing.

    A Cautious Rollout Amid High Stakes

    Curiously, only 100,000 units of Project Moohan are reportedly planned through the end of 2025—a modest quantity that raises questions about Samsung‘s long-term vision in this emerging landscape. Meanwhile, whispers persist of further wearable ventures: rumors suggest connected glasses are on the roadmap for 2026—some models could feature integrated displays; others may not.

    For readers wondering how Samsung stacks up against future competitors, there are already signs of disruption on the horizon:

  • The upcoming Project Aura smart glasses from Xreal, expected by next year.
  • Xreal One Pro models are already available around $649—a fraction of Moohan’s forecasted price.

    • So as Android XR devices multiply and prices fluctuate wildly across brands, one thing seems certain: if Samsung wants to solidify its comeback in extended reality technology, it must navigate both technical demands and an intensifying competitive battlefield—a tall order in an industry evolving at breakneck speed.