Snap’s AI, Powered by Google Cloud: Experience the New “My AI” Chatbot!

Since integrating Gemini into Vertex AI, Snapchat has seen over a 2.5-fold increase in engagement with the "Send to My AI" feature in the United States. Are you surprised by this?

Strategic Partnership Elevates User Experience

Google Cloud and Snap Inc. have expanded their strategic partnership to enhance generative AI experiences within Snapchat’s ‘My AI’ chatbot, one of today’s largest consumer-accessible chatbots.

Gemini on Vertex AI: A Captivating Technology

This collaboration enables Snapchat to utilize Gemini’s extensive multimodal capabilities on Vertex AI, adept at processing diverse data types such as text, audio, images, video, and even code. This will allow Snapchat to introduce more innovative and engaging features through ‘My AI’. For instance, users could ask ‘My AI’ to translate a sign when abroad or to assess which snack is healthier from a video.

Snapchat and Google Cloud: A Fruitful Collaboration

Since launching on Google Cloud in 2011, Snapchat has distinguished itself from other internet platforms with its quick, innovative visual communication with friends and family. With over 850 million monthly active users, Snapchat continues to push technological boundaries. “Gemini’s AI in ‘My AI’ allows Snapchatters to quickly learn more about the world and easily share that information with friends,” stated Evan Spiegel, CEO of Snap.

Added Value for Snapchat

Since integrating Gemini on Vertex AI to support ‘My AI’, Snapchat has seen a 2.5-fold increase in user engagement in the U.S. The decade-long collaboration between Snap and Google Cloud continues to evolve, with Snapchat leveraging Google’s data, analytics, and AI/ML technologies to fuel growth and shape customer experiences. Thanks to this partnership, the multimodal capabilities powered by Google Cloud’s generative AI technology are now available to all U.S. Snapchat users in ‘My AI’.