Sony at CES 2025: Inspiring Wonder Through Technology
Sony's "Kando" philosophy blends creativity and technology to inspire and unite, transforming our connection to the digital future through innovative ventures from electric mobility to creative innovation.
Sony’s Technological Philosophy: Kando
Sony Group Corporation aims to stir the entire world with its blend of creativity and technology, a visionary philosophy coined as “Kando”. This concept goes beyond mere happiness, seeking to spark wonder and unite communities. President, COO, and CFO Hiroki Totoki recently highlighted the significance of this guiding vision across Sony’s ventures in film, music, video games, and virtual reality, in partnership with global creators.
Breakthroughs in Sports Entertainment
Sony continues to showcase its innovative spirit by forging strategic partnerships in sports, including with the National Football League (NFL). From Hawk-Eye Innovations enhancing refereeing precision to captivating alternative sports broadcasts and a smart helmet for coaches, Sony persistently pushes the boundaries of sports technology.
AFEELA 1: Sony Honda Mobility’s Smart Electric Vehicle
The unveiling of the AFEELA 1, Sony’s first smart electric vehicle in collaboration with Honda, marks a milestone in the mobility industry. This vehicle is not just a mode of transport but a true technological platform, combining autonomous driving with ADAS, an intuitive user interface, an integrated AI personal assistant, and 5G connectivity via Qualcomm.
Illustration Image. Afeela
- 40 integrated sensors: These are spread inside and outside the car, including cameras, LiDAR sensors, and radars, ensuring maximum safety through precise environmental perception.
- Exceptional computing power: With 800 TOPS (Tera Operations Per Second), the vehicle boasts advanced computing power to handle complex tasks related to autonomous driving and digital experiences.
- Intelligent and assisted driving: A feature called “One-Tap ADAS” allows fully assisted driving with just a simple gesture.
- Optimized planning: AFEELA’s AI analyzes driving conditions in real time and devises plans for a smooth, secure journey.
- Intuitive visualization: An interactive dashboard displays real-time information about the environment and ADAS performance.
- Advanced user interface: Developed with Unreal Engine, the interface offers an immersive visual interaction with real-time ADAS maps.
- Personal Agent (personal assistant): An integrated AI that communicates with passengers, adjusts vehicle settings, and provides useful information to enhance travel efficiency.
- Partner applications: AFEELA is equipped with a growing array of apps (Spotify, Amazon Music, Audible, TikTok, Zoom…) and digital services, developed with Sony’s entertainment partners.
Illustration Image. Afeela Cockpit
Supporting Creators: Innovative Production Technologies
Sony has also introduced innovative tools to support today’s creators, from 3D capturing with the XYN to enhanced motion capture with Mocopi and its 12 sensors, placing creators at the heart of its technological innovations. Additionally, PXO AKIRA: A groundbreaking platform for studio vehicle filming.
The Promising Future of Kando
Sony’s announcements at CES 2025 exemplify its bold vision where the physical and virtual worlds merge, paving the way for new forms of interaction and storytelling. With unmatched determination, the company continues to innovate, promising a future filled with immersive and connected experiences, a truly promising “Kando” future.