Top 5 Emerging Trends on Telegram
Since Pavel Durov, the founder of Telegram, was arrested, the messaging app has become a focal point of intense scrutiny and debate. With nearly a billion users, it competes with platforms like X and Threads. Its growing significance is evident as discussions about it on X doubled in 2024 compared to the previous year. What's next for Telegram's expansion?
A New Visibility Hotspot for Brands
Brand presence on social media now transcends mere promotional posts, as evidenced by luxury house Louis Vuitton’s strong emergence on Telegram. This social network, created by Pavel Durov and often linked with OSINT and cybersecurity themes, has seen its popularity soar. With over 6,000 monthly posts related to Louis Vuitton, mentions of the brand on Telegram have surpassed those on LinkedIn by 44%.
A Formidable Player in the Media Landscape
More than just a chat space, Telegram is becoming a serious contender among social media platforms. With editorial norms akin to those of Elon Musk, Telegram has recorded over 207 million mentions since January 2024, doubling its figures from the previous year. It’s also establishing itself as a “new news channel”, with 30% of its content related to current events.
A Diverse Arena for Discussions
Overshadowing tech and cryptocurrency talks, entertainment dominates Telegram conversations. Film recommendations, series, and movie reviews amass a whopping 1.4 billion views.
Growing Activism on Telegram
Recent movements like the mobilization against TotalEnergies, which sparked action calls and opinion campaigns, show that Telegram also serves as a platform for numerous activist movements.
A Financial Education Tool
Beyond these uses, Telegram also proves to be an effective channel for financial education. Experts share advice on Bitcoin and other financial topics, reaching millions of users. Ultimately, Telegram has become a pivotal player in the social media landscape, providing a space for a myriad of discussions, information exchanges, and opinions.